Our one and only platform
We push LinkedIn as far as it goes for B2B development. We don’t sell in your place: we make you trusted enough, and connected enough, that you stop having to.
8 years on LinkedIn B2B · 400+ professionals · 60 five-star reviews
Our technology
Most agencies bolt five SaaS tools together and send the same script to a thousand people. We built our own stack so that every message is written for one person, and read by a human before it goes out.
01
The personal profile, the company page, the most recent posts and the website. Our AI pulls the one angle that is genuinely specific to this person, never a merge field.
02
The model writes the hook. Someone on our team refines it, checks the tone against your voice, and approves every message one by one.
03
No sales argument on first contact. We open a discussion and the meeting comes when the prospect asks for it.
What we read on every prospect
The personal LinkedIn profile
Current role, tenure, any recent move, and how the person describes themselves.
The company page
Real headcount, sector, official announcements, what the company puts forward.
The most recent posts
What the person is talking about right now, their convictions, the words they use.
The website
The offer as it is actually sold, the promises on the page, what changed recently.
Under the hood
Our AI opens every profile and checks it against your criteria: title, sector, headcount, seniority, buying signals. We keep the real decision-makers, drop the rest, and each profile we keep comes back enriched with 25 fields.
82
kept, title and sector confirmed
18
dropped, stale or off-target
25
fields enriched per profile kept
Sales Navigator
CTO · Logistik Plus
Montréal, Québec, Canada
4 yrs 2 mos in role | 12 yrs at company
About: I run technology for a regional carrier. We are modernizing route planning and customer visibility, one project at a time, with a team that has … See more
Senior advisor · Cabinet Sentier
Québec City, Québec, Canada
6 yrs 8 mos in role | 6 yrs 8 mos at company
About: I advise entrepreneurs on the financial decisions that matter, from compensation structure through to selling the business. What I enjoy most is the moment when … See more
No title listed · No company
Canada
No experience listed
Sales director · Previous employer
Laval, Québec, Canada
Left this role 4 months ago
About: In career transition. Open to conversations in manufacturing and distribution. … See more
CMO · Pixaria Technologies
Greater Montréal
3 yrs 1 mo in role | 3 yrs 1 mo at company
About: Product marketing in B2B SaaS. I believe a good launch starts by listening to the sales team before opening any tool, and that half of what we … See more
Real examples
An actual first message. Only two passages are written for this specific profile: the hook that opens it, and the teaser that closes it right before the ask. The rest of the template never moves.
Hook written by AI · source:
Closing teaser, written by AI for this profile
Messaging
Geneviève RousselCMO at Pixaria Technologies
Hi Geneviève, welcome to my network.
Hook written by AI · source:Recent posts
Your last three posts are about product marketing, none about Pixaria. Does your audience follow you, or the company?
On my side, I spend my days turning LinkedIn into a real channel for meetings and concrete opportunities for B2B leaders.
Closing teaser, written by AI for this profile
There is a way to do both without diluting either one.
I would like to take 15 minutes to tell you about it.
Illustration. Names and companies are fictional; the template and the sequence are the ones we use in our campaigns.
Your portal · zero black box
One private URL. Your numbers for the week, the report written by our team, and every lead with its live status. You never have to ask how it is going.
My Horizon B2B portal · week of Nov 17
LiveInvitations sent
147
+12% vs last week
Connections accepted
41
28% acceptance rate
Replies received
18
12% reply rate
Meetings booked
4
Weekly target met
Weekly report · Nov 17
This week
Strong week: 4 meetings booked, up from 2 the week before, and 70% of them came from logistics. The “stack migration” hook is performing above average.
The week ahead
We keep pushing on logistics and test a shorter second touch on manufacturing profiles that have not replied.
| Date | Prospect | Company | Role | Status |
|---|---|---|---|---|
| Nov 22 | Sophie Plamondon | Nordica Logistics | VP Operations | Booked |
| Nov 22 | Étienne Charron | Pixaria Tech | Head of Product | Link sent |
| Nov 21 | Mélanie Pelletier | Saphir Distribution | President | Follow up |
| Nov 20 | Olivier Mainville | Constructions Nordia | Development Director | Booked |
| Nov 19 | Léa Beauchemin | Studio Vertige | Co-founder | To call |
Illustration. Names, companies and figures are examples; your portal shows your own campaigns.
What we do
Two ways in, depending on whether you want the outreach handled for you or your team trained to run it themselves. Both start from the same list work and the same writing standard.
Who we are
8 yrs
spent on LinkedIn B2B and nothing else
Experience
400+
professionals we have worked with so far
Reach
60
five-star reviews, all verifiable
Trust
2×
revenue for the clients in our case studies
Results
Our take
Almost everyone on LinkedIn automates. The same script, copied and pasted to a thousand people, signed with your name.
We go the other way. Our AI reads every profile on your list and throws out the ones that waste your time. Then a human writes each first message, for that one person, and reads it again before it goes out.
It is slower. It is also the reason people answer.
François Bernier, founder
In their words
Francois' marketing service has been fantastic. I've gotten tons of new leads and converted many more than I ever expected. Definitely has paid for itself, and I'm glad I took the leap.
Sam Horodezkyon LinkedInIt has been a big pleasure to work with Francois on both - Lead Generation & Recruitment. Being part of a fast going start up, hiring is one of the most important factors for success. Francois helped us find the right talent within a month. He is exceptionally talented on all things when it comes to Linkedin and is always there to support you. I highly recommend working with Francois.
Komal Thakuron LinkedInIt was a great pleasure to work with Francois on establishing our LinkedIn strategy. He was very thought provoking and insightful in his structured approach. I would highly recommend consulting with Francois and his team for any insights and strategic outlook in Marketing and sales strategies on LinkedIn.
Ahmed M. Rehmanon LinkedInExcellent service to maximize the benefits of the LinkedIn platform for companies targeting B2B clients
Laurent Elkaimon LinkedInWe have been working with Horizon for 3 years. Hundreds of leads generated, dozens of new customers.
Simon-Benjamin Larivièreon LinkedInFrançois and the Horizon B2B team have taken our business to the next level. Every week, we start discussions with new potential clients. In fact, it is not at all uncommon for them to compliment us on the authenticity of our new marketing approach! Our partnership with Horizon B2B has been a turning point for our company.
Simon Dagenaison LinkedInTwo other fields we play on
Two distinct ventures, each with its own team and its own promise. Neither is a LinkedIn outreach service, so they live here rather than in the offer above.
Personal Branding Club · Montréal
We turn leaders into magnets for opportunity.
4de7 is a separate brand, run as a club rather than an agency, and now in its second season. It builds the personal brand of founders and executives: their voice, their angles, their content, their presence. François co-founded it with Paul Personnaz.
Custom software · Québec
The system your firm actually owns.
Some of the firms we work with needed more than LinkedIn: a system of their own for clients, files, workflows and a secure client portal, under their own brand and on their own infrastructure. We build it, step by step, and train the team to run it without us.
Virtual coffee
No pitch. We look at who you are trying to reach, we tell you honestly whether LinkedIn is the right channel for it, and you leave with the shortlist we would build either way.
Before you ask
We stay well inside LinkedIn's normal usage limits, and the volume is deliberately modest: around 500 targeted invitations a month, not thousands. Every message is validated by a person before it goes out, which is also why the lists are cleaned first. Burning your account would end the engagement, so it is the last thing we want.
That is the part we spend the most time on. We start from your own words, and you can read every message that goes out under your name in your portal. If a message does not sound like you, we rewrite the angle rather than send it anyway.
First conversations usually start in the first few weeks. Booked meetings follow once the targeting has been adjusted a couple of times, which typically takes a month or two. Anyone promising signed clients in week one is selling you something else.
No. Plans run month to month and you can stop or change tier at any point. Paying four months or a year upfront gets you a discount, but it is an option, never a requirement.
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