Real Conversations Build Real Opportunities. Relationships Lead to Business.
about us
At Horizon B2B, we’re a team of LinkedIn social selling pros who believe that business starts with people knowing your name, and trusting it. We’ve seen too many founders and sales leaders get stuck in the old-school sales grind: spammy DMs, copy-paste pitches, being ignored.
We knew there was a better way.
So, we built it.
Who Is Our Founder
Living with spinal muscular atrophy, a condition that limits his mobility to just four fingers on his right hand, François Bernier has never allowed physical boundaries to define what he can achieve. Instead, he has embraced them as the catalyst for his journey.
Despite the challenges, he has earned a Master’s degree in Strategy from HEC Montreal, launched successful ventures, and explored the farthest corners of the globe. His physical limitations are just that: physical. His mindset, however, knows no bounds.
By refusing the limits he had set for himself and betting on human connection instead, he built a career few people saw coming. LinkedIn became his platform of choice, where he helps entrepreneurs around the world stand out and build business relationships that actually last.
His disability isn’t a setback; it’s his driving force. It’s what fuels his passion for inclusion, resilience, and ambition. As a frequent speaker at conferences and podcasts, he aims to inspire others to see beyond their limitations and reach for what seems impossible.
Horizon B2B: A Year-by-year journey from 2018 to 2024
The Beginning
In the early days, my co-founder Vincent Meslage and I found an opportunity on LinkedIn that changed everything: helping companies excel in B2B outreach and lead generation. Our first client came on board with a modest $400 investment, and within just one month, we secured them their biggest contract ever. That was the moment we knew we were onto something. And with that, Horizon B2B was born.
Early Growth
As Horizon B2B grew, our training program became one of our most requested services. Businesses wanted their own teams to have the LinkedIn skills that had been working for them. What started as a few workshops turned into a full program, and companies from every industry signed up. The hands-on approach clicked with people, word spread, and our sessions were soon fully booked. That program built our reputation as the place to go for social selling and personal branding, and clients kept coming back because they could see the results for themselves.
The COVID Economy Crash
When the COVID-19 pandemic triggered an economic crash, Horizon B2B faced significant challenges. Instead of slowing down, we pivoted quickly to meet the surge in demand for digital B2B outreach. By doubling down on our LinkedIn strategies, we helped clients navigate the new remote work landscape and secure key opportunities. This period tested our resilience, but it ultimately strengthened Horizon B2B, proving our ability to adapt and thrive, even in the toughest times.
The Innovation Phase
In 2022, we rebuilt our approach around the human side of B2B. Digital outreach had become the default, and most of it read like a template, so we went the other way. We reworked our services so that every message sent on LinkedIn actually sounded like a person wrote it. That choice became what sets us apart, and it is why our clients get real replies in a market that has grown more impersonal every year.
The AI Revolution
In 2024, AI changed how we work. We partnered with iuvo-ai, a leading AI firm, to build a technology made specifically for our clients. It let us push personalization much further, with LinkedIn strategies built account by account instead of segment by segment. The tool reads data at a level of detail no team could match by hand, so every message we send is tuned to the person receiving it. Our work got sharper, and the partnership with iuvo-ai changed what we can do for a client.
Let’s talk about what LinkedIn could actually do for you.
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