Who we are

A small team, each good at one thing

Nobody here does everything. Some people write, some people shoot, and some people keep the campaigns running. That split is what holds the quality together when the volume goes up.

At the helm

Two founders who apply the method to themselves

Their own LinkedIn profile is their first client. The numbers below are theirs.

Founder of Horizon B2B

François Bernier

Founder of Horizon B2B, co-founder of 4de7

François lives with spinal muscular atrophy. His mobility is limited to four fingers on his right hand. He types every one of his messages with those four fingers.

It taught him early that he would never have the advantage of volume. Not on a keyboard, not anywhere. The only advantage left was to do better what everyone else does fast. That became the agency’s method.

A master’s in management and strategy from HEC Montréal, several companies founded, and travel to corners of the world nobody expected him in. Today he works with leaders around the world on LinkedIn.

His LinkedIn profile

28K

followers on LinkedIn

Top 16

creators in Québec (Favikon)

300

leads a year, from his profile alone

8 yrs

doing nothing but LinkedIn B2B

Co-founder of 4de7

Paul Personnaz

Founder of Canada-Explorers, co-founder of 4de7

Paul founded Canada-Explorers in 2019 to help people relocate to Canada. He built the business almost entirely on LinkedIn: 80% of its revenue comes from there.

So he recommends nothing he hasn’t tried on his own company first. Three major clients signed in one year, Air Transat, Desjardins and Chapka, all from his LinkedIn presence.

With François, he co-founded 4de7, the personal branding club. He brings what he has been doing for years on his own account: posting often, and telling true stories.

His LinkedIn profile

14K

followers on LinkedIn

Top 5%

creators in Québec (Favikon)

80%

of revenue comes from LinkedIn

650K

impressions a year

The team

Who writes, who shoots, who runs it

Three crafts, three responsibilities that never blur. You always know who is touching what.

The writer

Storytelling and copy

She turns a one-hour interview into eight posts that sound like you. She writes in your voice, not hers, and it is the hardest job in the shop.

Sophie Marcotte

The image team

Photo and video

Good copy with a bad photo goes nowhere. She handles the shoots, the banners and the video, so what people see of you matches what they read.

Florence Cadieux

Campaign management

Day-to-day oversight

They read every message before it goes out, watch the replies, and write your Friday report. When something stalls, it lands on their desk.

How it fits together

One month of work, from the inside

So that “a team” means something concrete, here is who does what, in order.

01YouOne hour of interview. It is the only time we need from you.

02The writerShe pulls eight posts and a 90-day calendar out of it.

03YouYou read them. If something doesn’t sound like you, we rewrite the angle.

04The image teamVisuals, banners, and a photo shoot when it is due.

05Campaign managementPublishing, comment moderation, and the outreach running alongside.

06YouThe Friday report, and the meetings landing in your calendar.

Virtual coffee

Fifteen minutes to see if there is something here.

No pitch. We look at who you are trying to reach, we tell you straight whether LinkedIn is the right channel for it, and you leave with the shortlist we would build either way.

15 minutes
Free
No sales pitch

Book the callSee the plans first

Let’s talk about what LinkedIn could actually do for you.

We have a feeling that this is the beginning of something wonderful. Send us an email with your project needs, and we’ll get back to you within 1-2 business days (probably sooner).