Who we are
The team behind your results
Founders who apply the method to their own profiles, a writer, an image team and day-to-day campaign management. Every part of your LinkedIn presence has an owner, and you always know who does what.
The team
One face per responsibility
Each of us has one job. That is what keeps the quality up when the volume goes up.
François Bernier
Founder of Horizon B2B
Eight years of LinkedIn B2B, 28K followers, and every message typed with four fingers.
LinkedIn
Paul Personnaz
Co-founder of 4de7
Founder of Canada-Explorers, where 80% of revenue comes from LinkedIn. With François, he builds the personal brand of leaders.
LinkedIn
Sophie Marcotte
Storytelling and copy
Turns one hour of interview into eight posts written in your voice, not hers.
LinkedIn
Florence Cadieux
Photo and video
Photo shoots, banners and video, so what people see of you matches what they read.
LinkedInFarah Jelili
Campaign management
Reads every message before it goes out, watches the replies and writes your Friday report.
The founder
Do better what everyone else does fast
François Bernier, founder of Horizon B2B and co-founder of 4de7
His LinkedIn profileFrançois lives with spinal muscular atrophy. His mobility is limited to four fingers on his right hand. He types every one of his messages with those four fingers.
It taught him early that he would never have the advantage of volume. Not on a keyboard, not anywhere. The only advantage left was to do better what everyone else does fast. That became the agency’s method.
A master’s in management and strategy from HEC Montréal, several companies founded, and travel to corners of the world nobody expected him in. Today he works with leaders around the world on LinkedIn.
28K
followers on LinkedIn
Top 16
creators in Québec (Favikon)
300
leads a year, from his profile alone
8 yrs
doing nothing but LinkedIn B2B
How it fits together
One month of work, from the inside
So that “a team” means something concrete, here is who does what, in order.
- 01YouOne hour of interview. It is the only time we need from you.
- 02SophieShe pulls eight posts and a 90-day calendar out of it.
- 03YouYou read them. If something doesn’t sound like you, we rewrite the angle.
- 04FlorenceVisuals, banners, and a photo shoot when it is due.
- 05FarahPublishing, comment moderation, and the outreach running alongside.
- 06YouThe Friday report, and the meetings landing in your calendar.
Virtual coffee
Fifteen minutes to see if there is something here.
No pitch. We look at who you are trying to reach, we tell you straight whether LinkedIn is the right channel for it, and you leave with the shortlist we would build either way.
- 15 minutes
- Free
- No sales pitch
Let’s talk about what LinkedIn could actually do for you.
Book a meeting
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